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What Makes Good Web Content?

  |   News

Writing content for your website can be difficult, however it is essential to attracting more visitors to your site – but not only more visitors, more relevant visitors who are actually looking for what you’re offering.

What Makes Good Web Content?

Think of a few sites that you like to visit again and again. What makes you keep coming back? Most likely, it’s compelling, relevant, and timely content. Quality articles, tutorials, tips, etc. compel the reader to come back again, and again, and maybe even email some of their friends to come too. The sites that are consistently top ranked in the search engine results have these things in common when it comes to content:

Interesting,unique content that is well-written.
Links that point the searcher to other parts of the site (and more well-written content).
Links feed the spiders and compel better search results accordingly.
Evergreen as well as updated content. “Evergreen” means that the information will not be outdated a month from now.

In addition, if searchers can find what they’re looking for on your site with a minimum of clicks, then you’ve got a very good chance of making them a return visitor. For instance, if your site is all about cars, but you choose not to have the word car anywhere in your site content, then you are doing a disservice to your readers who are looking for car information. This is an extreme example but makes my point: quality Web content must be easy to find, and it must be relevant to what the searcher is looking for.