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Understanding Website Traffic

  |   News

Understanding Website Traffic

This traffic report shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web. This guide can help you familiarize yourself with the main features of Google Analytics.

Below you will find detailed statistics about the visitors to your website. It’s main highlight is that you can analyze where the visitors of your website or blog came from, how long they stayed on the website and their geographical position. Most important, you can define and track conversions or goals. Goals might include sales, subscriptions to newsletters, lead generation, viewing a specific page, or downloading a particular file.
By using this tool, you can determine which ads are performing, and which are not, as well as find unexpected sources of quality.

Common Traffic Terminoligy Glossary

  • Hit – A request to the web server for a file. An HTML page can account for several hits: the page itself, each image on the page, and any embedded sound or video clips.
  • Keyword – A significant word or phrase, relevant to the web page or document in question.
  • No Referral – The “(no referral)” entry appears when the visitor to the site got there by typing the URL directly into the browser or using a bookmark / favorite.

  • Pageview – A pageview is an instance of a page being loaded and viewed by a browser.

  • Referrer – The URL of an HTML page that refers visitors to a site.
  • Bounce rate – Bounce rate is the percentage of single-page visits.
  • Unique Visitors (or Absolute Unique Visitors) – Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.
  • Exit Page – The last page accessed before a user exits your site. The significance of an exit page varies according to each page.
  • Time on Site – Time on Site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting more extensively with the site.

  • Page views – Page Views is the total number of pages viewed on your site and is a general measure of how much your site is used.
  • Visits – The number of visits received by your site is the most basic measure of how effectively you promote your site.


Learn More about Google Analytics